Douglas Hale

is an independent artist, designer, and creative director focused on visual identity, music, merchandise, and fashion graphics.

Douglas Hale

is an independent artist, designer, and creative director focused on visual identity, music, merchandise, and fashion graphics.

Selected Works

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OneRepublic

Album Art | Campaign Visual Design

OneRepublic

Album Art | Campaign Visual Design

OneRepublic

Album Art | Campaign Visual Design

Girl Dangerous

Creative Direction | Visual Identity | Graphic Apparel Design

Girl Dangerous

Creative Direction | Visual Identity | Graphic Apparel Design

Girl Dangerous

Creative Direction | Visual Identity | Graphic Apparel Design

Noughts + Crosses

Campaign Visual Design | Visual Design

Noughts + Crosses

Campaign Visual Design | Visual Design

Noughts + Crosses

Campaign Visual Design | Visual Design

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Services

Campaign Visual Design

I build campaign visuals that bring a project to life across digital, print, retail, and social, keeping the look cohesive from concept to rollout.

Campaign Visual Design

I build campaign visuals that bring a project to life across digital, print, retail, and social, keeping the look cohesive from concept to rollout.

Creative Direction

I help define the visual direction behind a project, from concept to final execution. The goal is work that feels current, commercially strong, and true to the brand.

Creative Direction

I help define the visual direction behind a project, from concept to final execution. The goal is work that feels current, commercially strong, and true to the brand.

Graphic Apparel Design

I create graphic-driven apparel that feels current, wearable, and retail-ready, with a focus on strong concepts, clear placement, and pieces people actually want to buy.

Graphic Apparel Design

I create graphic-driven apparel that feels current, wearable, and retail-ready, with a focus on strong concepts, clear placement, and pieces people actually want to buy.

Merch Design

I design music-focused merch that feels wearable, collectible, and true to the artist behind it. From concept and graphics to placement, product direction, and production-ready art.

Merch Design

I design music-focused merch that feels wearable, collectible, and true to the artist behind it. From concept and graphics to placement, product direction, and production-ready art.

Packaging

I create packaging and presentation materials that make the product feel more considered, elevated, and connected to the larger brand story.

Packaging

I create packaging and presentation materials that make the product feel more considered, elevated, and connected to the larger brand story.

Visual Identity

I develop visual identity systems that give brands a clear look and feel, from logos and typography to color, imagery, and overall direction.

Visual Identity

I develop visual identity systems that give brands a clear look and feel, from logos and typography to color, imagery, and overall direction.

About me

What I do

I help brands, artists, and creative teams turn ideas into visual worlds that people actually remember.

My background

I’ve spent over a decade leading creative direction and design for apparel brands, national retailers, artists, and entertainment clients. My work spans graphic apparel, album campaigns, brand identity, packaging, retail presentations, and campaign visuals.

My approach

I’m drawn to work with a strong point of view. The goal is always to make something that feels visually distinct, culturally aware, and commercially useful without sanding off the personality.